Overview of Trends in the News & Media Industries
Stories and news were communicated slowly by ancient civilisations. Early methods of news used pictograms, symbols, ideograms and the like. These described the significant happenings of an individual or a community. With the use of speech, language and the written word, news would become more than a record of past events, but a way of passing on information and knowledge and the transference of ideas and ideologies. Nowadays, the speed at which news and information pass from one side of the Globe to the other is instantaneous. It covers all manner of weighty subjects as well as tittle-tattle celebrity gossip. News is reported and digested by mass audiences in virtual real-time.
News organizations seek out news stories they regard as being ‘in the public interest’ for publication in newspapers, magazines, journals and the internet, or for broadcasting on television and radio. Each news provider targets a specific geographic market and socio economic group. Editors have a massive role to play in deciding what news stories get printed or aired. Journalists and editors will have their own view on whether a story is newsworthy and worth bothering with. The basis of news is objectivity and truthfulness. Therefore, to retain a target audience's interest, an editor or journalist may take a particular angle when reporting the news. Newspapers in particular, will have their own set of readers, who in the main, will share values, ideologies and social status.
We are all bombarded by news 24 hours a day from all over the planet. Technology has facilitated an army of bloggers and would-be journalists. Armed with hundreds of online sources, online tools, software and services to filter out the channels of news, consumers can cherry-pick what they consider as being newsworthy. Users can opt in to news threads, email alerts and newsletters, blog feeds - or reply by posting a comment on a news article. Similarly, product placement by celebrity endorsement in films and movies achieve the same end. Social networking sites has changed the face of news and communication. We can choose to be part of this social phenomenon. It is extremely difficult not to get caught up in social media blogosphere. Most people expect a company to have its own blog or social networking account. These pages help prospective customers find a business, recommend and review a business, and ultimately providing new business.
With all these at home bloggers, professional journalists still have to go out in the world, gather information in order to write about a news story. Is the art of journalism dead? Blogging website attract huge audiences as smaller professional newspapers suffer a falls in readers. What of the skilful practice of journalism who have the wider public interest at their heart. There are still journalists in far flung places around the world reporting on news that might otherwise be overlooked. It may be that the masses in another country are not interested in these stories, but still they are reported. These stories may be of political, economic and above all human impact.
Mobile media has also substantially impacted recent trends in news dissemination. Smart phones and tablets mean people can access news wherever they go and whilst on the move. In a race to be part of the digitalisation of the news, many news corporations have launched online versions of their newspapers. Consumers expect online news to be freely available. However, in recent years, discerning news consumers, have come to expect quality over quantity, and as such, online news can now be a paid for service in order to access more in depth and insightful news.