Overview of the Media Services Sector
Companies that specialise in providing Media Services tend to facilitate networking and communications between customers, suppliers, employees, partners, investors and stakeholders.. Interactive communications are an integral aspect of any business wishing to expand and develop its size and revenue. The whole process of communicating and expanding social and business contacts has evolved very quickly within a relatively short space of time. Just twenty years ago, it would have been inconceivable to send information at the touch of a button and know that it could reach the other side of the world within seconds.
The market today is swamped with mobile phones, tablets and a whole host of gadgets designed to communicate with either individuals or groups. It is now possible to send and exchange data by communicating with several computers or electronic devices simultaneously. There is Internet, intranet and extranet – three types of networking and these can communicate on different networks such as LAN – which is local area networking and WAN – which is wide area; as well as the capacity to use wireless facility on both.
The methods of keeping in touch with friends and loved ones whilst away from home or living thousands of miles apart seems to be limitless and many now use Skype, Messenger and Facetime as a means of communicating cyber face-to-face. With built-in web-cams and faster video streaming, it has become possible to converse with someone halfway round the world, yet feel they are there beside you.
Many corporate meetings take place via Skype or by conference calls. It is now no longer essential to be in the same place to present an idea or secure a business deal – virtual meetings have taken the pressure off constantly jetting from place to place to meet associates and business colleagues.
As well as electronic virtual networking, there is also a whole host of networking groups and societies designed to put like-minded people in touch with each other. For people just starting out in business or keen to expand their client list, these are an excellent way of sharing ideas, swapping business cards and generally getting out there and meeting people who can help you in your business. It can be very daunting for some, who dread the idea of standing up and talking about themselves but it pays to remember that most feel like that initially and it gets easier at each networking event. Many of these events are held regularly at business venues, hotels and leisure clubs. Some call themselves ‘Breakfast clubs,’ incorporating business with breakfast and many organisers run evening networking events so that it does not interfere with daily work.
Social networking is another aspect of modern technology. With an influx of social media groups and ‘apps’ – it has become en-vogue to post regular status updates about what one is doing, where they are and who with. Pictures and videos also accompany the updates and friends and business colleagues are invited to ‘like’ comments and pictures.
Facebook, Twitter and Instagram are hugely successful social media sites. Many companies have banned their employees from using these within office hours, as they found they were losing a vast amount of productive time due to overuse of these sites, whilst a great many employers have also recognised the need for employing professional ‘Tweeters’ to regularly post updates about new products and campaigns and have generated roles within their company to embrace this as a highly successful tool for media networking.
Twitter is an excellent site for networking and an effective way of broadcasting an idea or concept across the newswires. To create brand awareness, you need to explore every possibility and the knock-on effect of posting images of a new concept on Twitter is limitless. To be able to access free marketing and advertising space as well as communicate to the world is an attractive feature for many companies.