Overview of the Gifts Industry
The gift sector is huge. It aims to appeal to people’s latest tastes and fashion trends. For example, recent marketing of handmade items that suit the “shabby chic” style have become fashionable of late.
Traditionally, you might think of gifts as being precious metals, fashioned into attractive jewellery perhaps inset with the recipients initials, or gemstones denoting their month of birth. Flowers have also always been a popular gift given at specific times of year to mark special times, such as mothers day, or to mark special moments in a person’s life such as the birth of a baby or a significant birthday or anniversary. Traditionally, you might say that jewellery and flowers have been restricted as gifts that are given to women.
In recent years merchandising of characters from television,
films and movies and recently digital creations might seem a modern day phenomenon. However, if you think of the toy market, where model cars of the time were merchandised to become collectibles and comic characters have almost come to life with stuffed toys being made by large toy manufacturers of the time, appealing to children of the day. Remember when a certain toy was “the” toy to have for Christmas, when films such as Star Wars, ET, Gremlins and the like, brought model characters into our homes to be opened with excitement on Christmas day.
With the move to offshore a lot of manufacturing to the far east, the gift market appears to be booming. Gifts that appeal to every age group are available both in the high street and online. A visit to a major western city will no doubt highlight the popularity of clothing gifts with geographic logos such as “I love London” or humorous sayings on them, to be taken home as gifts after holidays. There are always also the handmade items that are niche and special to a particular place, and these gifts are great to receive or even keep for yourself as a reminder of the place that you have visited.
Edible gifts are well received when you know the recipient loves a particular type of food and high quality chocolate for example can become personalised with the recipients name. Organic produce and high quality produced food can be really welcome gifts that are now transportable almost all over the world. Wines from France, Whiskey from Scotland and olive oil from Italy are examples of edible gifts that travel many thousands of miles to reach their destination.
Memorabilia gifts may not just be confined to characters from old television shows or films. Sporting events such as the Olympics, Football world cups or Wimbledon attract buyers of giftware to keep or send to others as a memory of the event. Some of these items may even become future collectibles and highly valuable in years to come.
Pampering gifts are a wonderful treat for both men and women, and online sales of these sorts of gifts is increasing all the time. If you know the sort of cosmetics or toiletries that your friend or loved one uses, purchasing a gift item of their favourite perfume or aftershave will be a real treat.
Gifts have to be special in some way to really be appreciated, either special because you have taken the time to think about what they would really like, find useful or to pamper them. A gift is special because the present is something that they would not buy for themselves but would really love to have. One trend in recent years is the gift of experiences, such as a spa day, a day driving fast round a racing track or a balloon flight to name a few. These sort of gifts can be sent with flowers or cards, or chocolates and fluffy toys. The experience day is booked on a date that is convenient for the recipient and photographs record the special day.
Gifts do not have to be elaborate to be amazing. A thoughtful card with poignant words can mean so much to a friend or loved one if the words are carefully crafted and come from the heart. Find gifts in the high street or online, and read reviews from previous purchasers. Profile of previous customers or recipients is useful in buying gifts online so that you can choose items for similar types of people that you know that your recipient will love too.